A carefully planned web strategy aligns clients and developers
with the same strategic objectives.
Their common goal is a results oriented plan and cost effective
execution.
Why is a site needed?
How long will it take to build?
How much will it cost?
What resources are required?
Business objectives are defined and a strategic
action plan is created. Research of the business and brand
is the critical first step. Immediate needs, long-term goals,
the competitive landscape, and the operating and technical
environments are defined. The project scope, budget and roles
and responsibilities are established.
Deliverables:
Needs Assessment
Functional Specifications
Process Flow Charts
Cost Analysis
What is the best solution?
How will visitors use the site?
How will it be implemented?
What will it look like?
Once the project objectives are agreed upon,
the functional, technical, and creative requirements are defined.
The Scope of Work document is produced which becomes the blueprint
for the production process and the basis of the agreed upon
deliverables. All members have registered and are using the
collaboration network. A demo or proto-site is built to test
concepts.
Deliverables:
Project Site
Detailed Site Maps
Detailed Project Scope
Content Layout Site
Creative Brief
Design Compositions
Does this solution address all objectives?
Does the site address the user's objectives?
Does it work on all levels?
Is the project on track?
Once architectural basics are in place,
information, interaction, and interface design is completed
and tested in the proto-site. The result is a working prototype
of the deliverable, ready for usability testing and refinement.
The process and proto-site are checked against the scope of
work.
Deliverables:
Site Content Inventory
Database Diagrams
Beta Web Site
How will visitors use the site?
Is all functionality error free?
Has all content been proofread?
Is the site ready to launch?
All elements are finalized for construction
of the final product. If required, integration with existing
or external systems is completed. Images and coding are optimized
to create fast loading files. Final usability, functionality
and quality assurance tests are administered. Final deliverables
are checked against the scope of work. The launch strategy
is established.
Deliverables:
Final Design
Completed Web Site
What ongoing maintenance is needed?
What are the next steps?
Are the expected results being achieved?
After all quality assurance tests
have been completed, the web site is launched. All assets
are returned and a maintenance and site monitoring plan is
determined. The site is refined and optimized for the web
site promotion strategy phase.
Deliverables:
Quality Assurance Testing
Successful Launch
Site Style Guide
Maintenance and Monitoring Plan
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